The TBL Blog
Real Strategy for Real Businesses
Content marketing strategy for online business owners — distilled from real coaching conversations with Kimberly Ann Jimenez and Chris Michael Harris. The same frameworks we’ve used to help 34,000+ online business owners turn content into customers.
Latest Posts
The 12-Week Content Strategy to Get Clients (Not Just Followers)
This tiny channel is outperforming our big channel by 10X in terms of client acquisition.
That’s not a headline I expected to say. My main YouTube channel has 87,000 subscribers and over 5.8 million views. The Business Lounge Podcast channel — the one you’re reading content from right now — crossed just 39,000 total views in its first year, with under 2,000 subscribers.
And it outsells the bigger one. By a lot.
1,000 True Fans: The Version That Actually Works If You Sell Your Expertise
What if you only needed 1,000 true fans to build a genuinely profitable business — and if you sell your expertise, probably far fewer than that?
It’s not 1,000 people buying $12 merch. Not a viral reel. Not a follower count that finally cracks six figures. We’re talking about the handful of right people who hire you, stay with you, and buy the next thing you offer.
How to Break the Feast or Famine Cycle in Your Business
Feast or famine happens because marketing is the only thing in your business without a deadline, so it’s the first thing cut when clients get busy. The fix isn’t more discipline. It’s structure: set defined client windows so your week isn’t dictated by other people, and radically simplify your content down to one to two hours a week you can actually keep.
Why AI Didn’t Fix Your Content Consistency Problem
AI didn’t fix your consistency because consistency was never a tool problem. Most coaches and service providers are copying influencers who are in the attention business, while running a conversion business — so the strategy never fit. The fix: know which phase you’re in, theme your week, and train one AI thought partner instead of starting from a blank chat.
Trello vs ClickUp: Which One Is Right for Your Business?
Let’s get something on the table right away: for nearly a decade, Trello was our tool. Kim’s YouTube channel ranked number one for Trello-related searches, and she built almost a million views on Trello tutorials alone. We recommended it to our clients constantly. We loved it.
So when we switched to ClickUp, it wasn’t because Trello is bad. It’s because we outgrew it — and we want to help you figure out whether you’re at that same turning point.
How to Use AI in Your Business (Without the Hype)
Here’s the reality check we think most people need: AI is not going to save you if your system is a mess. But if you build it right, it is genuinely one of the most powerful things that has ever happened for small business owners.
We’ve coached more than 33,000 businesses through this. We see it at every level — from solopreneurs just getting started to clients doing multiple seven figures. And the gap between who’s winning with AI and who’s not almost always comes down to setup, not the tool itself.
Let’s go through the five questions we hear most.
Start Here
The Free Class
The Content to Customers Method in about 10 minutes.
The Community
A room of online business owners building alongside each other.
Coaching
Private time with Kim and Chris, scoped to your business.
Get Weekly Marketing Tips That Actually Work
One email a week, no fluff.